Websites That Turn
Clicks Into Customers
Build on owned land. Don’t risk your business on a social media page you don’t control. A strategic, fast, and conversion‑ready website is the foundation of your long‑term ROI.
I’m April Barnard. At Marketing with April, we design websites that look beautiful and perform—so your brand shows up, your message lands, and your visitors become customers.
Rented Land vs. Owned Land
social media
Rented Land
- Algorithms change. Reach disappears. Your account can be limited or shut down.
- You don’t own the audience data, and you can’t fully optimize for search or conversions.
Website + CRM + Email List
Owned Land
- You control the experience, data, and conversions.
- You can rank on Google, track ROI, and build assets that compound over time.
We use your site as the hub, and social + ads as the spokes that drive traffic back to the hub for measurable results.
What We Build
We offer three powerful pathways depending on your goals and stack.
Virtual Marketing Machine Sites (GHL Framework)
For service businesses that want built in lead capture, automations, and a clean, high converting site.
• Lightning-fast pages + conversion-first layouts
• Native forms → CRM → automated follow-ups (text/email/voicemail)
• Booking calendar, pipelines, review requests, call tracking
• Perfect for local SEO + paid ads landing pages
WordPress Websites
• Custom themes or premium frameworks
• Blog, resources, and multimedia ready
• Schema markup + on-page SEO best practices
• Integrations with your favorite tool
Shopify Stores
For product businesses that want a clean storefront and friction‑free checkout.
• Conversion-optimized product pages keep your customers focused on buying, reducing drop-offs.
• Inventory, shipping, taxes, and abandoned cart flows are streamlined to save you time and recover lost sales.
• POS and social commerce integrations connect your online store with in-person and social selling.
• An app ecosystem for subscriptions, bundles, and more ensures flexibility to grow your business with ease.
What We Build
We offer three powerful pathways depending on your goals and stack.
Virtual Marketing Machine Sites (GHL Framework)
For service businesses that want built in lead capture, automations, and a clean, high converting site.
- Lightning‑fast pages + conversion‑first layouts
- Native forms → CRM → automated follow‑ups (text/email/voicemail)
- Booking calendar, pipelines, review requests, call tracking
- Perfect for local SEO + paid ads landing pages
WordPress Websites
For content driven brands that need flexibility, SEO horsepower, and scale.
- Custom themes or premium frameworks
- Blog, resources, and multimedia ready
- Schema markup + on‑page SEO best practices
- Integrations with your favorite tool
User Experience: Smooth Navigation
Enhancing User Experience
- A website that’s easy to navigate and user-friendly keeps visitors engaged longer.
- Our focus on intuitive design and smooth user experience ensures your visitors find what they need effortlessly, increasing the chances of conversion.
Shopify Stores
For product businesses that want a clean storefront and friction free checkout.
- Conversion‑optimized product pages
- Inventory, shipping, taxes, and abandoned cart flows
- POS and social commerce integrations
- App ecosystem for subscriptions, bundles, and more
Virtual Marketing Machine Sites (GHL Framework)
For service businesses that want built in lead capture, automations, and a clean, high converting site.
- Lightning‑fast pages + conversion‑first layouts
- Native forms → CRM → automated follow‑ups (text/email/voicemail)
- Booking calendar, pipelines, review requests, call tracking
- Perfect for local SEO + paid ads landing pages
WordPress Websites
For content driven brands that need flexibility, SEO horsepower, and scale.
- Custom themes or premium frameworks
- Blog, resources, and multimedia ready
- Schema markup + on‑page SEO best practices
- Integrations with your favorite tools
User Experience: Smooth Navigation
Enhancing User Experience
A website that’s easy to navigate and user-friendly keeps visitors engaged longer.
Our focus on intuitive design and smooth user experience ensures your visitors find what they need effortlessly, increasing the chances of conversion.
Shopify Stores
For product businesses that want a clean storefront and friction free checkout.
- Conversion‑optimized product pages
- Inventory, shipping, taxes, and abandoned cart flows
- POS and social commerce integrations
- App ecosystem for subscriptions, bundles, and more
What's Included (All Builds)
Strategy First
Audience, offers, messaging, and sitemap
Mobile First UX/UI
Responsive layouts for speed + clarity
Copy Guidance
Headline formulas, CTAs, and SEO structure
Technical SEO
Meta, schema, redirects, XML sitemap
Performance
Image optimization, caching, core web vitals targets
Analytics & Tracking
Google Analytics + Tag Manager + Pixels
Local Search Setup
Google Business Profile optimization (included – $399 value)
Safety & Compliance
SSL, cookie/consent basics, ADA friendly patterns
Launch Plan
Pre flight QA, 301s, and post launch checks
Your website is not just a brochure—it’s your 24/7 sales rep. We design for speed, clarity, and conversions.
Hosting & Care Plans
Keep your site secure, speedy, and up to date. Cancel anytime.
Basic Care
$49/month
- Managed hosting + SSL
- Core + plugin updates (monthly)
- Uptime monitoring & backups
- Security scanning
Growth Care
$99/month
- Everything in Basic
- Priority support
- Monthly performance/SEO health check
- 30 minutes of content edits
Scale Care
$199/month
- Everything in Growth
- Advanced speed tuning
- Conversion checkup + recommendations
- 90 minutes of content or dev time
Shopify/Virtual Marketing Machine hosting follows platform pricing; we still manage your care plan and performance.
Side by Side Comparison
| Feature / Package | Launch Starter ($1,997+) | Growth Site ($3,997+) | Commerce Pro ($5,997+) |
|---|---|---|---|
|
Pages Included |
1–5 |
6–12 |
10+ + Product catalog |
|
Copy & Content Assist |
✔ Basic headlines & stock |
✔ Copy guidance + blog |
✔ Full product descriptions |
|
CRM / Email Integration |
– |
✔ |
✔ + Automations |
|
E Commerce Features |
– |
Optional Add On |
✔ Full Shopify setup |
|
SEO & Analytics |
✔ Technical SEO + GA |
✔ Technical + On Page |
✔ Advanced SEO + GA + Pixels |
|
Launch Timeline |
3–5 weeks |
5–8 weeks |
6–10 weeks |
|
Care Plan Compatibility |
✔ Basic/Growth/Scale |
✔ Basic/Growth/Scale |
✔ Shopify + Care Plan |
Packages (Starting points)
Launch Starter – from $1,997
- 1–5 pages, one clear offer, fast launch
- Copy assist + stock imagery
- Ideal for startups and local services
Growth Site – from $3,997
- 6–12 pages, blog/resources, lead magnets
- Integrated CRM or email + analytics
- Ideal for growing brands
Commerce Pro – from $5,997
- Shopify store or advanced service funnel
- Product catalog, payments, shipping, automations
- Ideal for product businesses or multi offer services
(Custom quotes for larger sites, multi‑locations, or migrations.)
Our 7 Step Web Development Process
- Kick‑Off & Discovery – All projects are unique. We take time to understand your brand, goals, and needs, then build a tailored timeline and plan.
- Digital Strategy – Research, industry analysis, and stakeholder interviews to shape an actionable plan.
- Information Architecture – Structure, features, and user flows designed for clarity and results.
- Design Mockups – Mobile, tablet, and desktop mockups focused on conversion and appeal.
- Coding & Development – Original, optimized code built for your business objectives.
- Quality Assurance – Cross‑browser, device testing, performance, and SEO checks before launch.
- Launch & Optimization – Go live, monitor, and improve performance with ongoing updates and new features.
- We stay with you after launch to keep your website performing and expanding as your business grows.
Portfolio & Captions
Sparkle Janitorial
Clean, confident, conversion ready redesign with clear service paths and quote CTA.
Bon Lagniappe
Shopify storefront highlighting local makers with simple, high converting product pages.
LP Concrete
Trades friendly site: bold visuals, trust signals, and call tracking on every page.
HeartsWay Hospice
Compassionate UX, accessibility focus, resources hub, and events calendar.
FAQ's
Most Launch Starters ship in 3–5 weeks; larger builds vary by scope and content readiness.
Yes full copywriting and brand messaging available as an add‑on.
Absolutely. We’ll keep your SEO equity intact with proper redirects.
We’ll guide your shoot or source quality stock. We also offer promo video add‑ons.
Yes technical SEO + on‑page best practices, plus optional content/SEO packages.